
Vader
All in One Projector
Vader is a product I worked on at Targetti from 2022 to 2024, in collaboration with FMS - Fisher Marantz Stone, a prestigious lighting design firm based in New York.
Worked hard to creatively develop a product that would embrace the the philosophy of having ONE fixture with the features of an entire range. A Lighting product that would improve the experience for lighting designers and professionals, allowing them to manage and play with light on field.


The activities performed involved:
Concept and product design (Aesthetic, features, functionalities, usability)
Competitive Benchmarking on Outdoor Projectors and Application Contexts
User Interviews and design Collaboration with FMS Lighting Design Studio - Fisher Marantz Stone.
Brainstorming Sessions mediation.
Design Sketching and Product Geometry, heat sink design.
Visual Material development (Rendering, Infographics, presentations, website)
Technical Contents (Specification Sheets, Instruction Manual coordination)
Installation layouts for Lighting Exhibitions (Euroluce 2023 in Milan, Light+Building 2024 in Frankfurt)

Multiple installation Options
Awards
After its launch at Euroluce 2023, Vader has been garnering widespread acclaim, receiving multiple recognitions and awards for its innovative design and outstanding usability.





timeline
03 2022 - 03 2023
activities
Industrial Design
Concept Dev
UX Research
3D Modelling
PM
skills
Rhinoceros 3D
Grasshopper 3D
Figma
Adobe Illustrator
Adobe Photoshop
Keyshot 3D
link
Worked with



About
👋 Hi! I’m Giulia and I'm a passionate Computational Designer based in Florence.
I love solving problems, exploring creative methods and technologies, and developing innovative solutions.
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